My major is Advertising and Public Relations. My emphasis is Advertising. Until taking this class did I really think that the other side of my major mattered to me. But the two fields are grouped together for a reason, and that reason is how much they seem to share. Understanding one field is important to understanding certain aspects of the other, and there are skills I’ve learned (such as this blog writing, or learning how to write certain parts of the planbook) that I will take with me in the advertising jobs I’ll have in the future.
In my first blog post, I talked about PR very vaguely. Obviously this is because I didn’t feel like I could discuss it because I didn’t really know anything about it, but it’s interesting to look back and see what I was saying before I had a chance to really embrace the material in the class. In my first definition of PR, I said this: “Public Relations is what it sounds like – relations to the public. It’s the field of making sure something is accessible and comprehensible to the public and the public eye.” It’s a pretty good definition, but it seems as if I didn’t want to say anything too off-kilter, so I stuck with a basic definition. Compared to now, I have learned many more concepts that give substance to this definition, such as how many different aspects there are to a PR job (research, planning, conflict management, etc) and what to look out for to make sure that what you’re putting out into the world is quality over quantity.
Research is a pillar of public relations, and at the end of this class I should now know its importance. The planbook, at the beginning of the semester seemed like a daunting and unfavorable task (and I’m not going to lie, not all of it was fun,) and doing TWO different types of research did not seem like something I was capable of doing. Even though I was able to break it down in the blog I wrote in the middle of September about research, I did that only based on the sources I read, not really from personal experience. I’ve done similar research throughout my academic career, but compiling two different types of research to gather information on ONE project is not something I’m familiar with. But after we broke it down over several weeks and I was given time to understand how it all works, the task did not seem so daunting anymore.
Admittedly, this is one of the most difficult classes I’ve taken in my major, but I’m glad for it. I have a planbook to show in my portfolio, and I know, at least somewhat, how to properly conduct secondary and primary research and how to write it up. I know what blog writing entails, and I know that it’s important to check your sources. These things and so many others have culminated in a class that I will always be glad that I took, even though sometimes it was difficult.