A Possible Career Outlook

Social Media Coordinator

Company: Digital Limelight Media (DLM)

Link: https://www.indeed.com/cmp/Digital-Limelight-Media/jobs/Social-Media-Coordinator-96af76a52496f84a?sjdu=QwrRXKrqZ3CNX5W-O9jEveyKMGbi7h6SG6Um4sc6RErGp4Uer1njATWdkZ09ws18OC-1bKZtoaMKThpi7oog1t64hhPzUNY-uVqwbukbaLg&tk=1cpses61tafp3804&vjs=3

Skills/Requirements:

  • Proven work experience as a Social Media Copywriter or similar role
  • Hands-on experience using various social media platforms to advertise
  • Ability to deliver creative web content (text, image, video)
  • Excellent communication skills
  • A degree in (or working towards) Marketing, Communications or relevant field

Preferred but not Required:

  • Track and report on social media insights (traffic, engagement, shares, conversion rates) is a plus
  • Solid knowledge of SEO, keyword research and analytics tools (e.g. Google Analytics) is a plus
  • Familiarity with online paid advertising

Action items to become a stronger candidate:

  • I will get my Google Analytics Certification this year in my CAP 105 class.
  • I will continue with my degree in Advertising & PR with an emphasis in Advertising, taking core classes related to this job such as CAP 210 and 220, along with CAP 413 among others.
  • I will do an Internship in Advertising & PR hopefully by my senior year (2021-2022)

 

Social Media & Digital Marketing Specialist

Company: Lake Michigan Credit Union

Link: https://www.monster.com/jobs/search/?q=Advertising&where=Grand-Rapids__2C-MI&intcid=skr_navigation_nhpso_searchMain&stpage=1&page=2&jobid=38c5391a-c058-4826-b8d5-d91d96c7a600#detail

Skills/Requirements:

  • One to three years of similar experience, coupled with college degree
  • Working knowledge of graphic design fundamentals/principles and in formatting graphics for social media purposes
  • Familiarity with emerging trends in social media and a desire to innovatively advance LMCU social media presence
  • Passion for developing fun and interesting content ideas for target audience

Action items to become a stronger candidate:

  • I will continue with my degree in Advertising & PR with an emphasis in Advertising, taking core classes related to this job such as CAP 210 and 220, along with CAP 413 among others.
  • I will gain extensive knowledge of social media management tools such as Hootsuite, Google Analytics, among others required by the employer by taking classes pertaining to my major (CAP classes).

 

Design Manager

Company: Spotify

Link: https://www.indeed.com/viewjob?jk=5d92e0603333e2aa&tk=1cpsj5nolafp5802&from=serp&vjs=3

Skills/Requirements:

  • Practical management experience
  • Experience hiring product designers
  • Domain experience with adtech
  • History working with other Design leaders, Product Managers

Action items to become a stronger candidate:

  • I will continue with my degree in Advertising & PR with an emphasis in Advertising, taking core classes related to this job such as CAP 210 and 220, along with CAP 413 among others.
  • I will possibly take courses pertaining to Public Relations as well, such as CAP 220 and CAP 321, possibly even change my emphasis if need be.

 

Content Specialist, Social Media Marketing

Company: Victoria’s Secret

Link: https://www.indeed.com/jobs?q=public%20relations&l=New%20York%2C%20NY&vjk=c7d0f70e3b33a7b1

Responsibilities:

  • Concept, launch, manage and publish social media activities on Facebook, Instagram, Snapchat, Pinterest, Twitter, YouTube, Spotify mobile and other relevant emerging technologies, with a focus on live and in-the-moment content
  • Work in conjunction with the team to create engaging and fresh strategies for existing social media outlets, thoughtfully expand social media ecosystem, and utilize the newest platform features and tactics available
  • Drive content planning, asset management and trafficking, paid media content management
  • Maintain a deep understanding of the female consumer (sweet-spot being the 24 yr old woman), which includes her shopping habits, cultural interests, speech and use of technology
  • Track and monitor the effectiveness of social initiatives (i.e. reach, relevance and influence) and provide actionable and insightful reports for leadership teams

Skills/Requirements:

  • Bachelor’s degree in Marketing or related field
  • 5-7 years of digital marketing or social media management experience
  • Some experience with a major consumer brand (agency experience acceptable)
  • Experience with managing social communities (e.g.> Instagram, Facebook, Twitter, Pinterest, Snapchat, YouTube)
  • 3+ years in photo and mobile video content creation
  • Social copywriting and editing abilities

Action items to become a stronger candidate:

  • I will continue with my degree in Advertising & PR with an emphasis in Advertising, taking core classes related to this job such as CAP 210 and 220, along with CAP 413 among others.
  • I will possibly take courses pertaining to Public Relations as well, such as CAP 220 and CAP 321, possibly even change my emphasis if need be.
  • I will take a Film and Video course to learn more about that type of content creation, since that’s a part of the job.
  • Gain certifications in Google Analytics, Hootsuite, HubSpot, etc. or other social media management tools pertaining to the job itself.

 

Campaign & Creative Manager

Company: Amazon

Link: https://www.indeed.com/jobs?q=advertising&l=New%20York%2C%20NY&vjk=b21f3b2f3468a1fb

Skills/Requirements:

  • expert on Amazon Advertising’s policy, process, creative services and retail business
  • diving deep on creative data, recommending creative testing, and providing creative insights to our advertisers
  • Project managing the execution of sold advertising campaigns with internal Design, AdOps, Sales, Quality Assurance and Account Management teams
  • Bachelors’ degree in Marketing, Advertising or related field
  • Digital advertising experience and understanding of related ad specifications, file formats and technologies
  • Experience with MS Office, Photoshop, HTML5, Rich Media, and Salesforce

Action items to become a stronger candidate:

  • Take classes that detail the listed programs such as Rich Media and Salesforce, as well as take coding classes or join a club at the university
  • I will possibly take courses pertaining to Public Relations as well, such as CAP 220 and CAP 321, possibly even change my emphasis if need be.

 

Social Media Associate

Company: Williams-Sonoma, Inc.

Link: https://www.indeed.com/jobs?q=social%20media&l=New%20York%2C%20NY&start=20&vjk=c9d1f75ee355943b

Skills/Requirements:

  • 2-4 years professional experience, media industry experience a plus
  • Excellent social/blog writing skills + visual editing skills
  • Experience with various publishing tools and analytics platforms
  • Strong self-starter with ability to recommend and initiate work with minimal direction
  • Ability to prioritize and follow through with strong attention to detail
  • Strong interpersonal and written/verbal communication skills; ability to thrive in a cross-functional, team-based environment
  • Proficiency in Adobe Creative Suite with an emphasis on Photoshop + Premier
  • Results-focused approach and able to meet creative and production deadlines
  • Knowledge of platforms and analytics tools including blogs, Facebook, Instagram, Twitter, Pinterest, YouTube, Giphy + more
  • Retail and/or customer service experience a plus

Action items to become a stronger candidate:

  • I will continue with my degree in Advertising & PR with an emphasis in Advertising, taking core classes related to this job such as CAP 210 and 220, along with CAP 413 among others.

 

Creative Presentation Coordinator

Company: Ralph Lauren

Link: https://www.indeed.com/jobs?q=design&l=New%20York%2C%20NY&start=10&vjk=ba80ad6fd68cf7bc

Skills/Requirements:

  • Execute interior/window changeovers and installations for stores, including production of any interior sets, on-site prop handling, prop placement and rigging.
  • Execute daily interior set maintenance for stores, including: repositioning mannequins, re-propping, re-merchandising and sourcing alternative product for interior presentations.
  • For each installation, take responsibility for assisting in procuring and compiling creative and aesthetic elements for windows, including: wallpaper, paint, rugs, fabrics, lighting and decorative prop elements.
  • Communicate on a regular basis with Store Management and Product Presentation to ensure that business needs are met in the most brand appropriate manner.
  • Take responsibility for staying connected to the Corporate Office via the Team Site, including updates to the directives, showrooms, advertising, product deliveries and buys.
  • Actively participate in the timely updating of the Team Site, including window and interior photo review uploads and regional calendars.
  • Know and be aware of creative competition, learn from what you see outside of your immediate environment and report back to management on observations and insights.
  • 2-4 years visual presentation and rigging experience, preferably in a luxury retail environment
  • Excellent communication skills, both verbal and written, with supervisors and peers
  • General computer proficiency including Word, Excel and Outlook

Action items to become a stronger candidate:

  • Continue with my education in the Ad & PR field, including taking classes for such.
  • Take interior design courses either at GV or at another institution (Could not find appropriate courses at GV).

 

Social Media Specialist

Company: Jean-Georges Management

Link: https://www.indeed.com/jobs?q=design&l=New%20York%2C%20NY&start=30&vjk=83378e9e8d25a2cf

Skills/Requirements:

  • Bachelor’s Degree or equivalent in business, marketing, communications or other related field.
  • 1-2 year’s social media marketing experience preferred.
  • Photography experience required.
  • Food & beverage/hospitality experience required.
  • Familiar with each platform and create/develop content tailored to the specific platform
  • Photoshop, illustrator in design for skills, preferred.
  • Knowledge of social media landscape and ability to identify emerging trends and opportunities in food and wellness.
  • Highly organized and detail-oriented. Equally creative.

Action items to become a stronger candidate:

  • Continue with degree in Advertising, taking core classes related to this job such as CAP 210 and 220, along with CAP 413 among others.
  • Take photography courses at GV or another institution such as PHO 171-172, and if I choose to continue this course, then possibly all the way through PHO 375.

 

International Advertising and Content Manager

Company: the NBA

Link: https://www.indeed.com/jobs?q=advertising&l=New%20York%2C%20NY&start=10&vjk=ccd8e8fa1772335a

Skills/Requirements:

  • 3+ years of experience in working with advertising and media agencies, preferably with a global or international account
  • Understanding of international markets and various cultures
  • Understanding of the digital, social and creative landscape internationally
  • Video, advertising and/or social media production experience
  • Strong project management skills with attention to detail
  • Ability to work independently but thrive in collaborative, fast-paced environment
  • Strong interpersonal and communication skills Proficient in Word, Excel, PowerPoint

Action items to become a stronger candidate:

  • Continue with degree in Advertising, taking core classes related to this job such as CAP 210 and 220, along with CAP 413 among others.
  • I will conceivably minor in International Business, still taking my current language courses (GER 101 and 102 and so on) and take other business courses such as BUS 201 to also go along with my Advertising major.

 

International Advertising and Content Manager

Company: ACLU

Link: https://www.indeed.com/jobs?q=advertising&l=New%20York%2C%20NY&start=100&vjk=a7875ab44de8a1f4

Skills/Requirements:

  • A Bachelor’s degree or equivalent professional experience and a minimum of three years’ related experience in digital or communications is required
  • Experience working with and communicating to diverse constituencies
  • Excellent verbal, writing and interpersonal communications skills; strong attention to detail, ability to write and deliver work product under deadlines, and commitment to high quality standards
  • Experience writing and editing persuasive social media content; familiarity with a broad range of social media strategies
  • Experience producing organic and promoted content for professional social media profiles on Facebook and Twitter. Experience using and evaluating emerging social media platforms
  • Experience producing content such as Facebook Live, Periscope, Instagram Stories, Snapchat, and Tumblr is desired

Action items to become a stronger candidate:

  • I will continue with my degree in Advertising & PR with an emphasis in Advertising, taking core classes related to this job such as CAP 210 and 220, along with CAP 413 among others.
  • I will possibly take courses pertaining to Public Relations as well, such as CAP 220 and CAP 321, possibly even change my emphasis if need be.
  • I will take courses relating to American Law and History, such as HST 205-206, and HST 103, and courses on Civil Liberties such as CJ 305 and 326.

Author: Grace Recla

Ad & PR student at GVSU

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